Presented by: Shelly Davies (Rockstar Writer Trainer,

The rules you were taught about “good writing” may well be getting in the way of effective, professional communication and documents. Here’s the latest evidence-based best practice.

This 60-minute webinar will cover:

  1. Why “It’s always been done this way” just doesn’t cut it, and why we just keep doing it that way
  2. The psychology of reader behaviour – how to be reader-centric
  3. It’s not about you – to get your desired outcomes, you have to write like a reader
  4. How to write reports and emails that are fit for purpose

The presentation will be followed by Q & A. 

About the presenter:

Shelly Davies is one of New Zealand’s go-to business and technical writing trainers.  She’s internationally recognised and has been invited to speak to the US Federal Government Plain Language Summit later this year. With a rockin’ brand, weird photos, and 2 generations of offspring, has been teaching business people and technical professionals how to be more concise, more effective, and more efficient in their communications for 8 years, and winning awards along the way. Check her out at


Register for webinar