WasteMINZ and Plastics NZ have colloborated to produce these Best Practice Guidelines for the Advertising of Compostable Products and Packaging. These guidelines have been written in the context of the Fair Trading Act and aim:
• To maintain the integrity of products and packaging that have substantiated EoL compostability claims.
• To help manufacturers educate consumers and retailers about the terminology used to advertise compostable products and packaging.
• To help manufacturers educate the public about the best EoL disposal options for compostable products and packaging.
• To ensure manufacturers comply with the requirements for substantial evidence under the Fair Trading Act 1986 and adhere to the Advertising Standards Authority Code.