The Love Food Hate Waste campaign officially launched in New Zealand on the 1st of June 2016. The campaign aims to bring the problem of household food waste out into the open and provide information to help Kiwis cut the waste. It highlights the importance of planning food purchases and meals, being smart about food storage and being creative with leftovers.
The campaign is being run by Councils nationwide and is based on research that included surveying 1,365 New Zealanders, examining the contents of 1,402 household rubbish bins and giving 100 families diaries to record food disposal for a week. Findings include:
To view the research click here.
59 Councils from Northland all the way down to Bluff are throwing their support behind the project.
“We have known for some time that throwing food into the bin has a big environmental impact, but this research has been a real eye opener. We now know just how much of that food waste is unnecessary and the financial impact this has families” says Paul Evans CEO of WasteMINZ, the organisation coordinating the campaign. The research showed most people don’t realise how much good food they are throwing away and how much it costs them.
If you want to support the campaign go to the Love Food Hate Waste website for ideas on how you can get involved or get in touch with us [email protected] and we will connect you with the relevant person in your part of New Zealand.